Tufail – Creative Freelancer Branding Concept
1. Brand Identity
Brand Name: Tufail
Optional : Tufail Archive
Tagline :
“Design with Clarity. Build with Purpose.”
Brand Essence:
Tufail is a one-man creative studio focused on functional beauty — designs that not only look great but serve a clear purpose. Whether it's branding, social media graphics, UI/UX, or full web design, Tufail delivers clean, thoughtful work with a professional process and a personal touch.
2. Logo Concept
Logo Style:
Minimal, clean wordmark
Optional monogram "T" or "ST" for use in icons, favicons, or social media
Bold sans-serif or modern geometric typeface
A custom dot, grid, or cursor/arrow element for a tech/design twist
Color Variations:
Primary (Full Logo)
Secondary (Monogram)
Icon (Favicon, App Icon)
3. Color Palette
Color NameHexUseJet Black#1A1A1AText and branding baseElectric Blue#4E9BE5Accent and buttonsSoft Gray#F4F4F4Backgrounds and sectionsCool White#FFFFFFClean, neutral baseCharcoal Gray#3C3C3CSecondary text, overlays
This palette keeps it professional and modern with a spark of bold color for creative flair.
4. Typography
Primary Font:
Satoshi, Neue Montreal, or Poppins — modern sans-serifs for strong headlines and logos
Secondary Font:
Inter, Open Sans, or Rubik — readable and clean for body copy
5. Visual Style
Grid-based layouts with strong alignment
Minimalist design with intentional use of white space
Portfolio-heavy visuals with crisp mockups and real-world applications
Use of Figma-style UI previews, branding decks, and before/after redesigns
6. Brand Applications
Portfolio Website (built in Framer, Webflow, or WordPress)
Social Media Templates (Instagram, LinkedIn, Behance posts)
Proposal & Invoice Templates (Figma or PDF-based)
Client Onboarding Kit (Brand questionnaire, design process PDF, timeline doc)
Merch/Print Items: Branded stickers, business cards, and minimal stationery
7. Tone & Voice
Professional but friendly
Direct and solution-focused
Speaks with clarity, not jargon
Uses short sentences and confident messaging
