1. Brand Identity
Brand Name: Milestone
Tagline :
“Crafting Your Forever Moment”
Brand Essence:
Milestone is more than just a wedding organizer—it’s a guide, a creative partner, and a memory-maker for one of the most meaningful events in a couple’s life. The brand stands for precision, emotion, and elegance, helping clients navigate from engagement to “I do” with peace of mind.
2. Logo Concept
Logo Style:
Clean, elegant, modern serif typography
A subtle icon such as a timeline dot, arch, or ring, symbolizing life’s milestones
Optional monogram “M” or “MS” for secondary use
Logo Applications:
Main logo for website and signage
Sub-mark or favicon for social media and small branding assets
Gold or metallic foil for printed items
3. Color Palette
Color NameHexPurposeDusty Rose#E5B8B7Romantic & modern accentChampagne Beige#F5EBDDBackground and soft toneCharcoal Gray#3E3E3EElegant primary text colorOlive Green#A3B18ANature-inspired groundingIvory White#FFFFFFClean layout and balance
This palette mixes romantic tones with modern neutrals, ideal for luxury yet heartfelt branding.
4. Typography
Primary Font:
Playfair Display, Libre Baskerville, or a custom serif – for headings, logo, and wedding themes
Secondary Font:
Poppins, Raleway, or Montserrat – clean sans-serif for readable body text
Optional Script Accent:
Dancing Script or Alex Brush – only for quotes, names, or date details
5. Visual Style
Editorial-style photography – elegant, candid moments
Neutral tones with natural light and soft contrast
Minimalistic layout with generous white space
Mix of emotional storytelling and clean design elements (timelines, process graphics, checklists)
6. Brand Elements
Client Welcome Kit: Includes a custom booklet, checklist, and thank-you card
Bridal Timeline Brochure: Elegant PDF or print-ready timeline of services
Social Media Kit: A cohesive grid with event highlights, quotes, behind-the-scenes content
Website Style: Parallax scroll, refined typography, soft transitions, online booking form
Merch or Event Collateral: Branded planners, welcome signage, thank-you tags
7. Brand Personality Keywords
Sophisticated
Trustworthy
Thoughtful
Calm
Detail-oriented
Joyful
