Jaehan Wedding Planner – Branding Concept
1. Brand Identity
Brand Name: Jaehan Wedding Planner
Tagline: "Karena Anda Kami Bisa Jadi Besar"
Brand Voice & Tone:
Elegant but approachable
Warm, caring, and reassuring
Detail-oriented and trustworthy
Speaks directly to brides, grooms, and modern families with confidence and love
2. Logo Concept
Style:
Minimalist & timeless
wedding elements subtly integrated
Serif or calligraphy-inspired font for luxury feel
Accompanied by a secondary mark (e.g., a monogram "JWP")
Example Elements:
Thin line icon of a bouquet or arch
Soft curves and symmetrical design
Monogram on packaging, stamps, or stickers
3. Color Palette
Color NameHexUseBlush Pink#F8E9E9Backgrounds, soft accentsChampagne Gold#D4AF37Accents, icons, highlightsIvory White#FFFFFFBase, clean spaceSage Green#C8D5C1Soft natural balanceWarm Gray#A8A8A8Neutral typography contrast
The palette speaks to natural elegance, romance, and upscale aesthetics.
4. Typography
Primary Font:
A classic serif font Playfair Display
Secondary Font:
A modern sans-serif Lato
5. Visual Style
Soft lighting & pastel tones in photography
Use of real weddings and styled shoots in branding assets
Flat-lay item photography for rental catalog
Use of natural materials in physical branding: linen, dried flowers, handwritten details
6. Brand Elements
Business Cards: Ivory base with gold foil logo
Social Templates: Instagram-ready templates in blush & gold, with quotes, wedding tips, testimonials
Packaging: Tissue-wrapped rentals with branded thank-you tags
Bridal Guide PDFs: Elegant digital brochures for clients
7. Brand Personality Keywords:
Romantic
Refined
Professional
Empathetic
Timeless
